Monday, 11 April 2011

Sample of Logo


Amazone.com
This logo doesn’t seem to hide much at first sight, but it gives you a little insight in the philosophy behind the brand. First of all, the yellow swoosh looks like a smile: Amazon.com want to have the best customer satisfaction. The swoosh also connects the letters a and z, meaning that this store has everything from a to z.


Fedex
This is probably one of the best known logos with a hidden meaning. If you look closely, you’ll see an arrow that’s formed by the letters E and x. This arrow symbolizes speed and precision, two major selling points of this company.



Continental
Continental is a manufacturer of tyres. You could actually see this in their logo, because the first two letters create a 3-dimensional tyre.




Toblerone

Toblerone is a chocolate-company from Bern , Switzerland . Bern is sometimes called ‘The City Of Bears’. They have incorporated this idea in the Toblerone logo, because if you look closely, you’ll see the silhouette of a bear


Baskin Robbins
The old logo of Baskin Robins had the number 31 with an arc abouve it.
The new logo took this idea to the next level.
The pink parts of the BR still form the number 31, a reference to the 31 flavours.





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