Amazone.com
This logo doesn’t seem to hide much at first sight, but it gives you a little insight in the philosophy behind the brand. First of all, the yellow swoosh looks like a smile: Amazon.com want to have the best customer satisfaction. The swoosh also connects the letters a and z, meaning that this store has everything from a to z.
Fedex
This logo doesn’t seem to hide much at first sight, but it gives you a little insight in the philosophy behind the brand. First of all, the yellow swoosh looks like a smile: Amazon.com want to have the best customer satisfaction. The swoosh also connects the letters a and z, meaning that this store has everything from a to z.
Fedex
This is probably one of the best known logos with a hidden meaning. If you look closely, you’ll see an arrow that’s formed by the letters E and x. This arrow symbolizes speed and precision, two major selling points of this company.
Continental
Continental is a manufacturer of tyres. You could actually see this in their logo, because the first two letters create a 3-dimensional tyre.
Toblerone
Toblerone is a chocolate-company from Bern , Switzerland . Bern is sometimes called ‘The City Of Bears’. They have incorporated this idea in the Toblerone logo, because if you look closely, you’ll see the silhouette of a bear
Baskin Robbins
The new logo took this idea to the next level.
The pink parts of the BR still form the number 31, a reference to the 31 flavours.
The pink parts of the BR still form the number 31, a reference to the 31 flavours.
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